Industries
SEO strategy for the industries I know best
The semantic principles are the same everywhere. What changes is the entity landscape, how buyers search and the compliance constraints. These are the industries where I've done the most work and seen the strongest results.
Healthcare & behavioral health SEO
SEO for clinics, addiction treatment and behavioral health centers that turns searches into admissions.
Learn more →IndustryE-commerce SEO
Category architecture, product pages and content that turn organic search into sales.
Learn more →IndustrySaaS SEO
Topical authority, use-case and comparison pages, and AI visibility that drive demos and sign-ups.
Learn more →Why industry matters in SEO
Search engines model every market differently. The entities that matter in addiction treatment (levels of care, substances, insurance, accreditation) have nothing in common with those in e-commerce (categories, attributes, brands) or SaaS (use cases, integrations, alternatives). Buyers search differently too: a family looking for treatment, a shopper comparing products and a team evaluating software each ask different questions at different stages.
So every engagement starts with the same method, a semantic SEO strategy built on a topical map, applied to the specific vocabulary, intent and trust requirements of your market.
What changes by industry
| Industry | What search engines and buyers look for | Where most sites fall short |
|---|---|---|
| Healthcare & behavioral health | Clinical trust, complete coverage of each service line, answers to pre-call questions | Thin service pages, no clinical review, hidden insurance information |
| E-commerce | Category structure that mirrors how people shop, complete product data | Duplicate filter URLs, manufacturer descriptions, blogs disconnected from products |
| SaaS | Clear category positioning, use-case and comparison pages | Traffic-only blog content, missing bottom-of-funnel pages |
Results by industry
- Healthcare: Grove Healthcare, +250% organic traffic.
- Behavioral health: addiction recovery centers, +180% qualified leads; Olympic Behavioral Health, +300% organic conversions.
Detailed reporting for each engagement is available on request. See the case studies on the homepage.
Other industries
I've also worked with businesses in cloud computing, automotive, iGaming and B2B services. If your market isn't listed, the framework still applies: the research phase maps your entity landscape and any compliance constraints before any recommendations are made. Tell me about your market and I'll tell you honestly whether I'm the right fit.
Frequently asked questions
Which industries do you work with?
Mostly healthcare and behavioral health, e-commerce and SaaS, plus international businesses in cloud computing, automotive and iGaming.
Do you need industry experience to do SEO well?
It helps, because each industry has its own entities, search behavior and compliance rules. Where I haven't worked in an industry before, that knowledge gets built during the research phase rather than assumed.