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Semantic SEO & AI search, explained from real client work

How search engines and AI assistants read, rank and cite content, and what that means for the pages you publish. Practical guides, not theory.

Illustration of a buyer's question flowing through an AI assistant that searches the web, checks reviews and mentions, and names a shortlist of businesses, cover of Noor Khan's ChatGPT recommendations guide latest · AI Search How to Get Your Business Recommended by ChatGPT and AI Assistants If you've watched competitors get named by ChatGPT while your business doesn't come up, you're not doing anything wrong. You just can't see how these answers get put together yet. This guide shows you how they work and what you can actually control. · 12 min read Read the article →

Semantic SEO

How search engines understand meaning, and how to build topical authority that compounds.

Illustration of an entity graph connecting a central topic to entities, search intent and questions, cover of Noor Khan's semantic SEO guide Semantic SEO Semantic SEO: A Practical Guide to Ranking by Meaning, Not Keywords If you've published page after page and still can't rank, the problem is rarely effort. This guide explains how search engines understand meaning, how to tell if your site has a semantic problem, and the step-by-step process I use to fix it. · 15 min read Illustration of a topical map: a central entity linked to core service sections and outer guide sections, cover of Noor Khan's step-by-step topical map guide Semantic SEO How to Build a Topical Map for SEO (Step-by-Step) If you've published plenty and still feel invisible, the missing piece is usually structure, not effort. Here's the exact method I use to build a topical map, with a full worked example you can copy. · 11 min read Illustration of a semantic content brief with sections for intent, entities, information gain, outline and internal links, cover of Noor Khan's content brief template Semantic SEO Semantic Content Brief Template (With a Worked Example) If your writers keep handing back pages that look finished but don't perform, the brief is usually where it went wrong. Here's the template I use, filled in end to end. · 13 min read

GEO and AEO: getting found, cited and recommended by ChatGPT, Perplexity, Gemini and AI Overviews.

Illustration of three overlapping circles labeled SEO, AEO and GEO sharing one foundation, cover of Noor Khan's guide to what changes in AI search AI Search SEO vs AEO vs GEO: What Actually Changes When AI Answers the Query If every new acronym leaves you wondering whether your SEO budget was wasted, it wasn't. Here is what stays the same, what genuinely changes when AI answers the query, and where to put your effort first. · 12 min read Illustration of a buyer's question flowing through an AI assistant that searches the web, checks reviews and mentions, and names a shortlist of businesses, cover of Noor Khan's ChatGPT recommendations guide AI Search How to Get Your Business Recommended by ChatGPT and AI Assistants If you've watched competitors get named by ChatGPT while your business doesn't come up, you're not doing anything wrong. You just can't see how these answers get put together yet. This guide shows you how they work and what you can actually control. · 12 min read Illustration of a monthly AI visibility scorecard combining Search Console impressions, GA4 AI referrals and prompt sampling, cover of Noor Khan's guide to measuring AI search visibility AI Search How to Measure AI Search Visibility (A Simple Monthly Method) If you've asked ChatGPT about your business and got a different answer every time, you're not imagining it. Here's the calm, repeatable monthly method I use to measure AI visibility without chasing noise. · 12 min read Illustration of a web page split into self-contained answer sections, with one section lifted into an AI answer as a citation, cover of Noor Khan's guide to structuring content for AI search AI Search How to Structure Content for AI Search (So It Gets Cited) If your pages are good but AI answers keep citing someone else, the problem is usually shape, not quality. Here is how I restructure pages so the passage an AI system lifts is yours. · 11 min read

Healthcare SEO

SEO for clinics, addiction treatment and behavioral health providers.

Cover of Noor Khan's addiction treatment SEO guide, showing a rehab center website connected to levels of care, insurance, family resources and admissions pages Healthcare SEO Addiction Treatment SEO: How Rehab Centers Win Admissions from Search The people searching for treatment are often frightened, exhausted and searching on behalf of someone they love. This guide shows how a rehab center earns their trust in search, honestly and within the rules. · 12 min read Illustration of Trust at the center of E-E-A-T, surrounded by Experience, Expertise and Authoritativeness, cover of Noor Khan's healthcare E-E-A-T checklist Healthcare SEO E-E-A-T for Healthcare Websites: A Practical Checklist If you run marketing for a clinic, you already care about getting health information right. This guide shows how to make that care visible to patients, Google and AI assistants, page by page. · 10 min read

Technical SEO

Audits, crawling, indexing and the foundations everything else depends on.

Illustration of four stacked SEO audit layers (technical, topical, competitive and AI readiness) feeding one prioritized action plan, cover of Noor Khan's SEO audit guide Technical SEO What Does an SEO Audit Include? (And What to Ignore) If you've been handed a 200-line audit and still don't know what to fix first, you're not alone. Here's what a useful audit covers, what it can safely skip, and how to tell a real audit from a crawler export. · 11 min read

From the podcast

Conversations with practitioners about what is really changing in search.

Noor Khan and Peter Rota: What actually changes in AI search podcast · 14 min Peter Rota on What Actually Changes in AI Search Is GEO just SEO with a new name? Peter Rota (HUB International) on falling clicks, structuring content for AI answers and the first 3 moves on a new site. · with Peter Rota

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