Service
Get your business named inside AI answers
More buyers now ask ChatGPT, Perplexity or Google's AI Overviews who to hire or what to buy. If those systems can't find, understand and trust your content, you're not in the answer, however well you rank. I structure and position your site so AI assistants can extract it, cite it and recommend you.
What you get
- An AI visibility audit: how ChatGPT, Perplexity, Gemini and AI Overviews describe you and your competitors today.
- Answer-first restructuring of your key pages so passages can be extracted and cited.
- Brand entity clarity: consistent identity, schema and sameAs links across your site and profiles.
- A third-party presence plan: where your brand needs to be mentioned for AI systems to trust it.
- Reporting on mentions, citations and AI referral traffic alongside rankings and conversions.
Why rankings alone aren't enough anymore
Search used to end with a list of links. Now it often ends with an answer. Google's AI Overviews summarize results at the top of the page, and assistants like ChatGPT and Perplexity recommend specific businesses by name. Many sites see impressions rise while clicks fall, a sign of zero-click search.
The upside: AI systems lean on the same foundations good SEO builds. As Peter Rota put it on the podcast, a strong SEO foundation gets you about 80% of the way there. The other 20% is what this service focuses on.
What I work on
Extraction: content AI systems can use
AI systems retrieve passages, not pages. I restructure your most important pages answer-first, with question-led headings, self-contained sections, lists and tables, so the passage they lift is yours. That is answer engine optimization applied to the pages that matter most.
Entity clarity: making sure AI knows who you are
If AI systems can't confidently identify your business, they won't recommend it. I make your brand entity consistent across your site, schema and profiles, so ChatGPT and Google describe you the way your customers should hear it.
Coverage: answering the follow-up questions
AI search breaks queries into sub-questions through query fan-out. Sites that answer the follow-ups get more chances to be cited. That's where a topical map comes in.
Presence: what the rest of the web says about you
Assistants draw on reviews, mentions, directories, podcasts and press. I identify the third-party sources that matter in your market and where your brand is missing.
How it works
- AI visibility audit. I test the questions your buyers ask across ChatGPT, Perplexity, Gemini and Google, and record who gets named and why.
- Foundation check. Crawl access for search and AI bots, indexing, schema, site structure.
- Priority fixes. Restructure key pages for extraction; fix entity and schema gaps.
- Coverage plan. Fill the topic gaps behind the questions you're missing from.
- Presence plan. Third-party mentions and profiles that build trust.
- Measure. Mentions, citations, AI referrals, rankings and conversions, reviewed regularly.
A strong foundation first
AI search optimization works best on a technically sound site with complete topical coverage. If yours needs that groundwork, we start with an SEO audit and a semantic SEO strategy.
Frequently asked questions
What is AI search optimization?
AI search optimization is improving how often and how accurately AI systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews find, cite and recommend your business. It combines generative engine optimization (GEO) and answer engine optimization (AEO) on top of a strong SEO foundation.
Is GEO a separate service from SEO?
Not really, and it shouldn't be sold as one. Most of what AI systems need is good SEO: crawlable, well-structured, authoritative content. GEO adds work on brand perception, entity consistency and third-party mentions. I build both on the same semantic foundation.
Can you guarantee my business will appear in ChatGPT?
No one can guarantee AI citations, because the systems decide what to include. What can be done is making your content easy to retrieve and trust, your brand easy to identify, and your expertise visible across the web, which is what consistently cited brands have in common.
How do you measure AI search visibility?
I track how AI assistants describe and cite your brand for the questions that matter to your business, referral traffic from AI platforms in analytics, and impressions and rankings in Google Search Console, with conversions and qualified leads as the main measure.