Service
An SEO audit that tells you what to fix first
Most audits hand you a 200-line export of warnings. This one tells you what's actually capping your growth, technically and topically, what your competitors cover that you don't, and the order to fix things in for the fastest business impact.
What you get
- A technical audit: crawling, indexing, site architecture, speed, schema, redirects and duplicates.
- A topical audit: how complete your coverage is, and where pages compete or underperform.
- Competitive gap analysis: what competitors cover that you don't, and the gaps nobody has claimed.
- An AI search readiness check: crawl access for AI bots, extractable structure, entity clarity.
- A prioritized action plan, ranked by impact and effort. Not a raw export.
Why most SEO audits don't lead anywhere
Automated tools are good at finding warnings and bad at telling you which ones matter. A site can have hundreds of minor issues and one or two that block growth entirely, such as important pages that aren't indexed, templates without headings or schema, or ten articles competing for the same query. This audit is about finding those.
What the audit covers
Technical health
Technical SEO checks: crawlability and indexing in Search Console, site architecture and internal linking, Core Web Vitals on key templates, structured data, redirects, canonicals and duplicate content, and crawl access for AI bots.
Topical coverage
How completely your site covers the topics you want to be known for, where pages overlap and cannibalize each other, and which existing pages underperform because of weak structure or missing coverage.
Competitive gaps
What your top competitors cover that you don't, how they structure it, and, more usefully, the coverage nobody in your market has claimed yet.
AI search readiness
Whether AI assistants can crawl, extract and correctly attribute your content, and how they describe your brand today.
How it works
- Access. Search Console and analytics access, plus a short call about your goals.
- Crawl and analysis. Technical crawl, coverage review and competitor research.
- Findings. Every issue that matters, explained in plain language with its impact.
- Action plan. Fixes ranked by impact and effort, so you know what to do first.
- Walkthrough. We go through the plan together; implementation support is available.
Start smaller if you prefer
Not ready for a full audit? Request a free written gap snapshot: I'll compare your site with your top three competitors and send what I find in writing, with no call and no follow-up sequence.
Frequently asked questions
What does an SEO audit include?
This audit covers the technical side (crawling, indexing, architecture, page speed, structured data, redirects, duplicate content), the topical side (coverage completeness, cannibalization, underperforming pages), a competitive gap analysis, and a check of how ready the site is for AI search. Findings come as a prioritized action plan.
How long does an SEO audit take?
It depends on the size and complexity of the site. You get a timeline with the scope before the audit starts.
What's the difference between the free gap snapshot and a full audit?
The free gap snapshot is a short written comparison of your site against your top competitors, highlighting the most important gaps. A full audit is a complete technical and topical diagnosis with a prioritized plan for fixing everything that matters.
Will you implement the fixes too?
Yes, if you'd like. Implementation of on-page and technical fixes is available, or the plan can be handed to your developers and writers with clear priorities.